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MCoBeauty has announced its exclusive UK launch at Superdrug. Debuting with a line-up of TikTok favourites, the brand’s products are affordably priced at £15 or under as part of the brand’s philosophy: to make luxury beauty affordable and accessible.  

The viral Australian beauty brand launched with just 6 products in 2020 and has since amassed Gen-Z and millennial fans on TikTok, boasting millions of views and over 1 million followers on its social channels.  

Australia’s best-selling Xtend Lash Mascara will be available to shop at Superdrug; the formula creates water-resistant ‘tubes’ around each lash for maximum length to create a lightweight formulation for clump-free lashes.  

Superdrug customers will also be able to get their hands on influencer favourites including the Super Glow Bronzing Drops, a weightless, skincare-infused serum to help hydrate while adding a warm bronze tint. It contains antioxidants, nourishing jojoba seed oil, cocoa extract, white tea extract and hyaluronic acid to help protect and nourish the skin’s barrier, while looking effortlessly radiant.

Peter Stocks, European Marketing Director at MCoBeauty, says: ”MCoBeauty blends culturally relevant social content with high-performance, low-priced beauty products that are readily accessible in stores.”

“We're anticipating hot demand as we officially bring MCoBeauty to the UK. With one of the most sophisticated and savvy beauty consumers, we know our viral products will be hunted down from the second we launch,” comments Stocks. 

MCoBeauty will be available exclusively at Superdrug from the 21st July 2025.